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    Chevening UK Government Scholarships Programme 2023/2024 for Study in the United Kingdom (Fully Funded)

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    Mastercard Foundation Graduate Internship Program 2022 for young African graduates.

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    Accenture Education Trust Scholarship 2023 for young South Africans

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    Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

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    Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

    German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

    German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

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    The IMF Youth Fellowship Program 2022 for young people worldwide.

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    The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

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    Condoleeza Rice and Mellody Hobson are now the first two Black women to own part of an NFL team

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    The Ugandan badminton player who became an award-winning NASA scientist by accident

    Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

    Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

    Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

    Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

    Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

    Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

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    In less than one year, these two sisters helped start over 100 trucking companies

    From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

    From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

    Nigerian entrepreneur trades Google job for African edtech start-up

    Nigerian entrepreneur trades Google job for African edtech start-up

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    13-year-old girl is the youngest Black medical school student in American history

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      Condoleeza Rice and Mellody Hobson are now the first two Black women to own part of an NFL team

      The Ugandan badminton player who became an award-winning NASA scientist by accident

      The Ugandan badminton player who became an award-winning NASA scientist by accident

      Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

      Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

      Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

      Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

      Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

      Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

      In less than one year, these two sisters helped start over 100 trucking companies

      In less than one year, these two sisters helped start over 100 trucking companies

      From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

      From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

      Nigerian entrepreneur trades Google job for African edtech start-up

      Nigerian entrepreneur trades Google job for African edtech start-up

      13-year-old girl is the youngest Black medical school student in American history

      13-year-old girl is the youngest Black medical school student in American history

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        Chevening UK Government Scholarships Programme 2023/2024 for Study in the United Kingdom (Fully Funded)

        Chevening UK Government Scholarships Programme 2023/2024 for Study in the United Kingdom (Fully Funded)

        NED Reagan-Fascell Democracy Fellows Program 2023/2024 for democracy activists, journalists, civil society leaders & scholars Worldwide (Fully Funded to Washington DC, USA)

        NED Reagan-Fascell Democracy Fellows Program 2023/2024 for democracy activists, journalists, civil society leaders & scholars Worldwide (Fully Funded to Washington DC, USA)

        Mastercard Foundation Graduate Internship Program 2022 for young African graduates.

        Mastercard Foundation Graduate Internship Program 2022 for young African graduates.

        Accenture Education Trust Scholarship 2023 for young South Africans

        Accenture Education Trust Scholarship 2023 for young South Africans

        Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

        Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

        Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

        Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

        German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

        German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

        The IMF Youth Fellowship Program 2022 for young people worldwide.

        The IMF Youth Fellowship Program 2022 for young people worldwide.

        The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

        The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

      • Regions
        • All
        • Central Africa
        • East Africa
        • North Africa
        • Southern Africa
        • West Africa
        • World

        Condoleeza Rice and Mellody Hobson are now the first two Black women to own part of an NFL team

        The Ugandan badminton player who became an award-winning NASA scientist by accident

        The Ugandan badminton player who became an award-winning NASA scientist by accident

        Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

        Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

        Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

        Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

        Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

        Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

        In less than one year, these two sisters helped start over 100 trucking companies

        In less than one year, these two sisters helped start over 100 trucking companies

        From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

        From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

        Nigerian entrepreneur trades Google job for African edtech start-up

        Nigerian entrepreneur trades Google job for African edtech start-up

        13-year-old girl is the youngest Black medical school student in American history

        13-year-old girl is the youngest Black medical school student in American history

        Trending Tags

        • Yes We Can
          • All
          • Persons with disability
          • Sheroes of Africa
          • Super Teens
          • Wonder Kids
          • Young Achievers

          Condoleeza Rice and Mellody Hobson are now the first two Black women to own part of an NFL team

          The Ugandan badminton player who became an award-winning NASA scientist by accident

          The Ugandan badminton player who became an award-winning NASA scientist by accident

          Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

          Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

          Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

          Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

          Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

          Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

          In less than one year, these two sisters helped start over 100 trucking companies

          In less than one year, these two sisters helped start over 100 trucking companies

          From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

          From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

          Nigerian entrepreneur trades Google job for African edtech start-up

          Nigerian entrepreneur trades Google job for African edtech start-up

          13-year-old girl is the youngest Black medical school student in American history

          13-year-old girl is the youngest Black medical school student in American history

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          The Purpose Of Work And The Place Of Value

          October 15, 2015
          in Awards, Scholarships and Opportunities, Blog
          Reading Time: 3 mins read
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          Home Awards, Scholarships and Opportunities

          The client was in the financial sector. I was called in by another consulting firm to help work on their marketing strategy. The budget was mouthwatering and I could do the work in my sleep. There was just one little problem that kept nagging at my conscience over that weekend. Given my background in UX/UI I noticed the client’s landing page would not convert well even if we sent 1 million visitors to the site. The site was built for awareness and not conversion. I mentioned this to the lead consultant who had recruited me but he said the client had not hired us for that job. I have not done any work with that firm since then. The lead consultant was not a bad person or incompetent at his job but he just did not understand what the purpose of work was or the concept of value/market fit. I heard recently that one of his biggest accounts is working with someone else. What happened there was the market correcting an error in the value chain.

          Why do we work?

          The purpose of work is to create and distribute value. To help. To meet a need. To be a blessing. To be relevant to another individual or corporation. The marketplace operates by a law that says business is an exchange of value. When relevant value meets an appreciative, willing or needy customer; wealth is created and business happens. For example when the designer makes linen shirts for young stylish men who live in the tropics to wear on weekends, there is value market fit.
          The above illustration is akin to property owners building houses, not because they are meeting a need but because they have land and capital. This results in the opposite of what people in real estate call “highest and best use.”
          Product market fit is when the designer realizes he has skills and a book full of designs so decides to make turtleneck sweaters for young stylish men who live in the tropics. The difference between the two examples is that even if the turtleneck sweaters catch on among a few early adopters, the market will slowly start to realize it is not getting enough value for what is being offered.
          Think about the boom in reality TV shows in the early 2000’s. A few of them offered entertainment value for the masses but in the twinkle of an eye, hundreds of producers started recruiting celebrities who had little substance outside their careers to star in equally underdeveloped shows. The market corrected the error and ratings quickly dropped. The shows were forced off the air.
          The Error
          Some people try to hack this law and provide less value than they are being paid to provide. They add all kinds of frills, packaging and hype to make up for the value they should be adding to their products of service. The business neither increases exponentially in the value added to their offering nor their employees. They complain about bad employees but do not realize that inadequate or poor training may be the problem. In fact I find many entrepreneurs who complain about their employees have not done any studying on the topic of improving the culture in their organizations. This approach is not sustainable because the marketplace will eventually correct that error and the money will either reduce or stop flowing in completely.
          Many investors over the last two years have been advising their startups to reduce their burn rate. This is good advice but it should be coupled with the startups increasing their value generation and distribution. Marketing, Innovation and Sales are forms of value distribution that I will explain in a later post.

          Conclusion

          I like something Strive Masiyiwa said

          “Go where the need is greatest and the help is smallest.”

          Once you know your reason for working is to create more value than is necessary, you will be appreciated and celebrated by all who matter in your corporation and marketplace. Those who rise to the top are usually the greatest contributors of value.
          Book Recommendation:
          Sam Walton Made In America. Get it Sam Walton: Made In Americahere
          Tony Hsieh Delivering Happiness. Get it Delivering Happiness: A Path to Profits, Passion, and Purposehere
          Follow Jeffrey Manu on Twitter at www.twitter.com/jeffreymanu

          Tags: Place Of ValueProduct market fitPurpose Of Workwork
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