• About Us
  • Advertising
Rising Africa
  • Home
  • Success Stories
  • Opportunities for Africa
    Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

    Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

    Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

    Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

    German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

    German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

    The IMF Youth Fellowship Program 2022 for young people worldwide.

    The IMF Youth Fellowship Program 2022 for young people worldwide.

    The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

    The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

    The GiddyUp Incubation Program 2022 for creatives & creators.

    The GiddyUp Incubation Program 2022 for creatives & creators.

    Africa Initiative for Governance (AIG) Scholarships 2023/2024 for Study in the University of Oxford, UK (Fully Funded)

    Africa Initiative for Governance (AIG) Scholarships 2023/2024 for Study in the University of Oxford, UK (Fully Funded)

    2022 UNDP WACA Youth Innovation Challenge for young Entrepreneurs and Innovators (Fully Funded to N’Djamena, Chad and $50,000 Prize)

    2022 UNDP WACA Youth Innovation Challenge for young Entrepreneurs and Innovators (Fully Funded to N’Djamena, Chad and $50,000 Prize)

    Swiss Government Excellence Scholarships 2023/2024 for Foreign Students & Artists to study in Switzerland (Fully Funded)

    Swiss Government Excellence Scholarships 2023/2024 for Foreign Students & Artists to study in Switzerland (Fully Funded)

  • Regions
    • All
    • Central Africa
    • East Africa
    • North Africa
    • Southern Africa
    • West Africa
    • World
    Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

    Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

    Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

    Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

    Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

    Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

    In less than one year, these two sisters helped start over 100 trucking companies

    In less than one year, these two sisters helped start over 100 trucking companies

    From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

    From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

    Nigerian entrepreneur trades Google job for African edtech start-up

    Nigerian entrepreneur trades Google job for African edtech start-up

    13-year-old girl is the youngest Black medical school student in American history

    13-year-old girl is the youngest Black medical school student in American history

    Malawi: How this father-son duo established a meat processing business

    Malawi: How this father-son duo established a meat processing business

    Ghana: Entrepreneur capitalises on demand for processed cassava products

    Ghana: Entrepreneur capitalises on demand for processed cassava products

    Trending Tags

    • Yes We Can
      • All
      • Persons with disability
      • Sheroes of Africa
      • Super Teens
      • Wonder Kids
      • Young Achievers
      Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

      Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

      Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

      Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

      Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

      Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

      In less than one year, these two sisters helped start over 100 trucking companies

      In less than one year, these two sisters helped start over 100 trucking companies

      From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

      From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

      Nigerian entrepreneur trades Google job for African edtech start-up

      Nigerian entrepreneur trades Google job for African edtech start-up

      13-year-old girl is the youngest Black medical school student in American history

      13-year-old girl is the youngest Black medical school student in American history

      Ghana: Entrepreneur capitalises on demand for processed cassava products

      Ghana: Entrepreneur capitalises on demand for processed cassava products

      How Ghana’s Catherine Krobo Edusei capitalised on demand for high-end fresh produce

      How Ghana’s Catherine Krobo Edusei capitalised on demand for high-end fresh produce

      Trending Tags

      No Result
      View All Result
      Rising Africa
      • Home
      • Success Stories
      • Opportunities for Africa
        Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

        Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

        Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

        Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

        German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

        German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

        The IMF Youth Fellowship Program 2022 for young people worldwide.

        The IMF Youth Fellowship Program 2022 for young people worldwide.

        The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

        The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

        The GiddyUp Incubation Program 2022 for creatives & creators.

        The GiddyUp Incubation Program 2022 for creatives & creators.

        Africa Initiative for Governance (AIG) Scholarships 2023/2024 for Study in the University of Oxford, UK (Fully Funded)

        Africa Initiative for Governance (AIG) Scholarships 2023/2024 for Study in the University of Oxford, UK (Fully Funded)

        2022 UNDP WACA Youth Innovation Challenge for young Entrepreneurs and Innovators (Fully Funded to N’Djamena, Chad and $50,000 Prize)

        2022 UNDP WACA Youth Innovation Challenge for young Entrepreneurs and Innovators (Fully Funded to N’Djamena, Chad and $50,000 Prize)

        Swiss Government Excellence Scholarships 2023/2024 for Foreign Students & Artists to study in Switzerland (Fully Funded)

        Swiss Government Excellence Scholarships 2023/2024 for Foreign Students & Artists to study in Switzerland (Fully Funded)

      • Regions
        • All
        • Central Africa
        • East Africa
        • North Africa
        • Southern Africa
        • West Africa
        • World
        Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

        Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

        Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

        Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

        Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

        Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

        In less than one year, these two sisters helped start over 100 trucking companies

        In less than one year, these two sisters helped start over 100 trucking companies

        From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

        From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

        Nigerian entrepreneur trades Google job for African edtech start-up

        Nigerian entrepreneur trades Google job for African edtech start-up

        13-year-old girl is the youngest Black medical school student in American history

        13-year-old girl is the youngest Black medical school student in American history

        Malawi: How this father-son duo established a meat processing business

        Malawi: How this father-son duo established a meat processing business

        Ghana: Entrepreneur capitalises on demand for processed cassava products

        Ghana: Entrepreneur capitalises on demand for processed cassava products

        Trending Tags

        • Yes We Can
          • All
          • Persons with disability
          • Sheroes of Africa
          • Super Teens
          • Wonder Kids
          • Young Achievers
          Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

          Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

          Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

          Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

          Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

          Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

          In less than one year, these two sisters helped start over 100 trucking companies

          In less than one year, these two sisters helped start over 100 trucking companies

          From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

          From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

          Nigerian entrepreneur trades Google job for African edtech start-up

          Nigerian entrepreneur trades Google job for African edtech start-up

          13-year-old girl is the youngest Black medical school student in American history

          13-year-old girl is the youngest Black medical school student in American history

          Ghana: Entrepreneur capitalises on demand for processed cassava products

          Ghana: Entrepreneur capitalises on demand for processed cassava products

          How Ghana’s Catherine Krobo Edusei capitalised on demand for high-end fresh produce

          How Ghana’s Catherine Krobo Edusei capitalised on demand for high-end fresh produce

          Trending Tags

          No Result
          View All Result
          Rising Africa
          No Result
          View All Result

          Malawi: How this father-son duo established a meat processing business

          August 3, 2022
          in Business, Entrepreneurship, Malawi, Southern Africa, Stories/Country, Success Stories
          Reading Time: 6 mins read
          0 0
          0
          Home Success Stories Business

          Hussein A. Jakhura, alongside his son, started Malawi-based Nyama World in 2009 and focused on processing beef and goat meat for sale to the domestic market through its own outlets. Today, it operates across the complete livestock value chain: breeding, rearing and feedlot farming, processing and deboning, and selling beef and goat meat for the local and export markets. Jeanette Clark speaks to Jakhura about vertically integrated growth and unique distribution strategies.

          A family of entrepreneurs

          The Jakhura family, fourth-generation Malawians, has always been involved in business. Before cattle rearing and meat processing became their focus, they were involved in commodity trading, flour milling and the sale of high-protein foods.

          Between 2007 and 2009, the family settled temporarily in Dubai. It is here that Jakhura was inspired by the book Blue Ocean Strategy. Written by W. Chan Kim and Renée Mauborgne, it concentrates on the importance of differentiation in a saturated market. It got him thinking, especially when he realised there was quite a demand from the United Arab Emirates (UAE) for quality meat. The idea for Nyama World was born.

          “In Malawi, there were some meat businesses. People have, for example, always bought and sold beef and goat meat, but there was no export-certified modern slaughter line and abattoir in operation. Our idea, to make it state-of-the-art, was unique,” says Jakhura.

          The business was registered and the family set up a small factory for processing meat, adding outlet stores from where the company could sell beef and goat meat. Occasionally, when they could find farmers who reared and slaughtered in line with the family’s religious beliefs, it would be added to the product list. However, the quality of the beef was not what they wanted.

          Importing a breed

          Nyama World conducted research to find the breed of cattle to elevate the quality. “We settled on Bonsmara, the South African breed. In our research, we found that not only was it the best breed for quality, but also for commercial viability,” he explains.

          In 2013, the company received US$300,000 from the International Fund for Agricultural Development, which was used to train farmers and start a breeding programme in Malawi; first through artificial insemination with imported Bonsmara semen, and later by bringing stud bulls into the country.

          Nyama World then got another grant of $750,000 from the Malawi Innovation Challenge Fund to assist in expanding the business to cover a bigger part of the value chain: from feedlot to factory.

          Hussein A. Jakhura

          Finding the finance to finish the processing facility

          “The grants we received helped a lot but it was not sufficient to complete our vision,” acknowledges Jakhura.

          “From 2014 to 2016, we wrote and submitted more than 90 proposals to financial institutions locally, regionally, even internationally.”

          It wasn’t easy. Nyama World’s founders were adamant about finding non-interest-bearing Sharia-compliant funding and found a match for their needs at the end of 2015.

          “Norfund, the Norwegian investment fund for developing countries, showed keen interest. It concluded its due diligence in 2016 and provided us with $2.75 million in debt funding. With this, we finished the abattoir and meat factory in the Sonda Industrial Area in Mzuzu (situated in northern Malawi). All the components were designed and made in Ireland and assembled by the Irish here in Malawi.”

          Norfund then provided another debt facility of $400,000 that helped get all the operations in place.

          The company’s feedlot can now house 3,000 animals at any time, with the possibility to expand it to 15,000.

          Partnering with local farmers

          One year shy of a decade since the breeding programme kicked off, the company now sources cattle for feedlot farming from between 100 to 150 farm clubs. “There would be 30 to 50 local smallholder farmer members in a club, which means we work with more than 4,000 farmers at a time,” says Jakhura.

          Weaned male calves are bought from the farmers at about six months old. If the farmer wants to sell, the company will take the female calves as well. “We advocate for the farmers to keep the female calves so they can continue breeding with the genetically upgraded stock. The cattle we bring to our feedlot then receive natural feed; no genetically modified crops or growth hormones are used.”

          Halal-certified abattoir

          According to Jakhura, their abattoir is the only certified non-stun halal facility (where animals are not first stunned before slaughter) in southern Africa. It is also certified by Lloyd’s of London and through its accreditation and certification received from the South African National Halaal Authority, it can export the meat to the Gulf.

          Getting all of this in place took time and money but has set the company up for future success.

          Making a plan during the political impasse

          Between May 2019 and June 2020, Malawi had a political impasse, following a dispute over the results of the 2019 elections. The country’s constitutional court overturned the results and the opposition leader was elected in a new presidential vote.

          During this time, there were protest demonstrations and many retail businesses, including eight of Nyama World’s outlets, closed their doors. This is when Jakhura’s son, the managing director, suggested they turn to a new distribution channel: the women vendors who – come rain or shine – kept selling products and goods in the local communities. While retail outlets could not remain open, these vendors continued with business even through unrest or political demonstrations.

          “We now have only three retail outlets, down from 11, but we work with around 30 Malawian mother entrepreneurs. We lend them the freezers from the outlets we closed and they commit to a minimum purchase value per month. This distribution network has now taken our product to north and central Malawi,” says Jakhura. “Our revenues have grown as we cut overheads and, by empowering these female sellers, we increased the reach of our product.”

          The company hopes that 80% of its domestic sales will go through this channel this year. The rest will be through its own retail outlets.

          Growth and exports

          At full capacity, Nyama World will be able to process 240,000 goats and 15,000 cattle per annum.

          “We could produce 300 tonnes of meat per month if we were at peak capacity but at the moment, we are not utilising 10% of our capacity,” says Jakhura.

          With the world moving through the pandemic, Nyama World hopes to increase growth and continue exporting.

          Of its four brands, Nyama Bonsmara is the one earmarked for export. Nyama Choice Beef is fattened feedlot cattle from the local breed. If the cattle are bought directly from the smallholder farmers without taking them through the company’s own feedlot, it is sold as Nyama Zebu, grass-fed beef. Then there is Nyama Mbuzi, the goat meat line.

          So far, Nyama has exported a few consignments of beef to Kuwait and goats to the UAE. Then Covid-19 hit. “The pandemic meant export logistics were non-operational for months. We went through major financial constraints. To combat this impact, we have been looking for equity partners.”

          Once logistics make commercial sense again, the company’s export focus will be on the Southern African Development Community (SADC) region and the Middle East.

          credit – howwemadeitinafrica.com

          Tags: Hussein A. JakhuraNORFUNDNyama World
          ShareTweetSend

          Related Posts

          Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey
          Business

          Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

          August 13, 2022
          Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success
          Stories/Country

          Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

          August 14, 2022
          Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham
          Nigeria

          Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

          August 10, 2022
          In less than one year, these two sisters helped start over 100 trucking companies
          Business

          In less than one year, these two sisters helped start over 100 trucking companies

          August 10, 2022
          Next Post
          Women in Engineering Southern Africa Fellowship Programme 2022/2023 for young graduates in Southern Africa.

          Women in Engineering Southern Africa Fellowship Programme 2022/2023 for young graduates in Southern Africa.

          FRAME Intra-Africa Mobility Scholarships 2022/2023 for young Africans (Fully Funded)

          FRAME Intra-Africa Mobility Scholarships 2022/2023 for young Africans (Fully Funded)

          Leave a Reply Cancel reply

          Your email address will not be published. Required fields are marked *

          Rising Africa

          Telling the African Success Story. Africa is Rising!

          Read more

          © 2022 Rising Africa inspired by Next Innovation Africa.

          No Result
          View All Result
          • Home
          • Success Stories
          • Opportunities for Africa
          • Regions
          • Yes We Can

          © 2022 Rising Africa inspired by Next Innovation Africa.

          Welcome Back!

          Login to your account below

          Forgotten Password?

          Retrieve your password

          Please enter your username or email address to reset your password.

          Log In