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    NED Reagan-Fascell Democracy Fellows Program 2023/2024 for democracy activists, journalists, civil society leaders & scholars Worldwide (Fully Funded to Washington DC, USA)

    NED Reagan-Fascell Democracy Fellows Program 2023/2024 for democracy activists, journalists, civil society leaders & scholars Worldwide (Fully Funded to Washington DC, USA)

    Mastercard Foundation Graduate Internship Program 2022 for young African graduates.

    Mastercard Foundation Graduate Internship Program 2022 for young African graduates.

    Accenture Education Trust Scholarship 2023 for young South Africans

    Accenture Education Trust Scholarship 2023 for young South Africans

    Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

    Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

    Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

    Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

    German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

    German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

    The IMF Youth Fellowship Program 2022 for young people worldwide.

    The IMF Youth Fellowship Program 2022 for young people worldwide.

    The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

    The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

    The GiddyUp Incubation Program 2022 for creatives & creators.

    The GiddyUp Incubation Program 2022 for creatives & creators.

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    Condoleeza Rice and Mellody Hobson are now the first two Black women to own part of an NFL team

    The Ugandan badminton player who became an award-winning NASA scientist by accident

    The Ugandan badminton player who became an award-winning NASA scientist by accident

    Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

    Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

    Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

    Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

    Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

    Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

    In less than one year, these two sisters helped start over 100 trucking companies

    In less than one year, these two sisters helped start over 100 trucking companies

    From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

    From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

    Nigerian entrepreneur trades Google job for African edtech start-up

    Nigerian entrepreneur trades Google job for African edtech start-up

    13-year-old girl is the youngest Black medical school student in American history

    13-year-old girl is the youngest Black medical school student in American history

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      Condoleeza Rice and Mellody Hobson are now the first two Black women to own part of an NFL team

      The Ugandan badminton player who became an award-winning NASA scientist by accident

      The Ugandan badminton player who became an award-winning NASA scientist by accident

      Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

      Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

      Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

      Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

      Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

      Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

      In less than one year, these two sisters helped start over 100 trucking companies

      In less than one year, these two sisters helped start over 100 trucking companies

      From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

      From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

      Nigerian entrepreneur trades Google job for African edtech start-up

      Nigerian entrepreneur trades Google job for African edtech start-up

      13-year-old girl is the youngest Black medical school student in American history

      13-year-old girl is the youngest Black medical school student in American history

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        NED Reagan-Fascell Democracy Fellows Program 2023/2024 for democracy activists, journalists, civil society leaders & scholars Worldwide (Fully Funded to Washington DC, USA)

        NED Reagan-Fascell Democracy Fellows Program 2023/2024 for democracy activists, journalists, civil society leaders & scholars Worldwide (Fully Funded to Washington DC, USA)

        Mastercard Foundation Graduate Internship Program 2022 for young African graduates.

        Mastercard Foundation Graduate Internship Program 2022 for young African graduates.

        Accenture Education Trust Scholarship 2023 for young South Africans

        Accenture Education Trust Scholarship 2023 for young South Africans

        Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

        Meta Research PhD Fellowship Program 2023 for doctoral students ($42,000 Annual Stipend & Funded visit to Meta Headquarters)

        Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

        Women Deliver 2023 Conference Scholarships for young emerging Leaders (Fully Funded to Women Deliver 2023 Conference in Kigali, Rwanda)

        German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

        German Bundestag International Parliamentary Scholarships (IPS) Scheme 2023 for young University Graduates (500 Euros/Month & Fully Funded to Berlin,Germany)

        The IMF Youth Fellowship Program 2022 for young people worldwide.

        The IMF Youth Fellowship Program 2022 for young people worldwide.

        The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

        The International Centre for Local Democracy (ICLD) Women’s Political Leadership Programme 2023 for women politicians (Fully Funded to Sweden)

        The GiddyUp Incubation Program 2022 for creatives & creators.

        The GiddyUp Incubation Program 2022 for creatives & creators.

      • Regions
        • All
        • Central Africa
        • East Africa
        • North Africa
        • Southern Africa
        • West Africa
        • World

        Condoleeza Rice and Mellody Hobson are now the first two Black women to own part of an NFL team

        The Ugandan badminton player who became an award-winning NASA scientist by accident

        The Ugandan badminton player who became an award-winning NASA scientist by accident

        Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

        Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

        Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

        Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

        Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

        Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

        In less than one year, these two sisters helped start over 100 trucking companies

        In less than one year, these two sisters helped start over 100 trucking companies

        From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

        From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

        Nigerian entrepreneur trades Google job for African edtech start-up

        Nigerian entrepreneur trades Google job for African edtech start-up

        13-year-old girl is the youngest Black medical school student in American history

        13-year-old girl is the youngest Black medical school student in American history

        Trending Tags

        • Yes We Can
          • All
          • Persons with disability
          • Sheroes of Africa
          • Super Teens
          • Wonder Kids
          • Young Achievers

          Condoleeza Rice and Mellody Hobson are now the first two Black women to own part of an NFL team

          The Ugandan badminton player who became an award-winning NASA scientist by accident

          The Ugandan badminton player who became an award-winning NASA scientist by accident

          Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

          Meet the woman behind new distillery honouring black slave who taught Jack Daniel how to make whiskey

          Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

          Emmy-award-winning journalist and entrepreneur for 30 yrs Sheila Brooks tells her story of hard-earned success

          Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

          Commonwealth Games 2022: These 6 Nigerian women including a mechanical engineer have crushed it in Birmingham

          In less than one year, these two sisters helped start over 100 trucking companies

          In less than one year, these two sisters helped start over 100 trucking companies

          From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

          From humble beginnings, Fatou Bensouda became first woman and African to head the International Criminal Court. This is her story

          Nigerian entrepreneur trades Google job for African edtech start-up

          Nigerian entrepreneur trades Google job for African edtech start-up

          13-year-old girl is the youngest Black medical school student in American history

          13-year-old girl is the youngest Black medical school student in American history

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          6 Tips for Converting Leads Into Clients

          April 9, 2018
          in Blog
          Reading Time: 4 mins read
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          In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Marshall and Zamir offer 6 ideas for turning prospects into customers.
          While using Google AdWords successfully can make the phone ring, it’s up to you to convert those leads into clients. Unlike in ecommerce where the entire transaction takes place on the website, for local businesses, human interaction is required to close the deal.
          These six tips can help you turn those online leads into brick-and-mortar prospects:

          1. Don’t let calls go to voicemail.

          This is a cardinal rule if you’re spending any money on advertising and marketing. You must not let calls go to voicemail! One of the biggest problems we see is when calls come in and nobody answers, so the call goes to voicemail or the caller is put on hold for two or three minutes.
          The fact is, you don’t have an existing relationship with most people who click on your ads. This is cold traffic, and if they call and get your voicemail, most people won’t leave a voicemail. They’ll just hang up and call the advertiser in the next ad.
          The same is true if you put them on hold for three minutes. They’re still sitting in front of their computer or on their mobile phone, and the temptation to just hang up and call the next person is overwhelming. Make sure you’re equipped to handle the calls and you have a system in place to do it well.
          One of our clients, a dentist, uses a call center so she has a live person answering the phone 24/7. The call center is even able to schedule appointments for her. Using a call center will let you run ads all day with the confidence that any call will be answered by a live person, which will lead to higher conversion rates.

          2. Hire mystery shoppers.

          The acid test for your phone crew is mystery shopping. To put this to work, have someone call your business and play prospect. Make sure the mystery shopper knows how to act like your customer. Record every call. Many entrepreneurs are appalled when they find out what’s actually going on when a customer calls their business.
          The thing is, you founded your business, and poured your blood, sweat, and tears into it. You know it costs $90 just to make that phone ring, and you’ve spent months building advertising systems and making mistakes. You can’t imagine someone screwing all that up and letting a customer go down the drain.
          But your employees aren’t you. It’s not their $90 — it’s yours. It’s not their blood, sweat, and tears — it’s yours. They have no skin in the game, so they’re lackadaisical.
          Quality control is crucial. Hire that mystery shopper and monitor what goes on. Make it known that at all times, calls are being recorded and any call may be monitored. Performance and raises should be judged by how well customers get treated on the phone.

          3. Invest in sales training.

          Even if it’s not be in their official job description, everyone who answers the phone in your office is a salesperson. They should have a basic understanding of sales and how to properly handle incoming calls professionally.
          At the very least, buy the people who answer the phone in your office a book or two on sales. Even better is to invest in a course or even hire a sales trainer to come in and work with them. This investment can pay huge dividends down the road.

          4. Use systems and scripts.

          Whether those answering your phones have sales training or not, it’s a good idea to have systems in place so calls are consistently handled the way you want — no matter who answers the phone.
          In most cases, you don’t want your employees winging it too much on the phone, so giving everyone a script can be helpful. Richard Jacobs, owner of Speakeasy Marketing, a firm that specializes in marketing for attorneys, has his clients’ employees use this effective script:
          “Oh, Mr. Jacobs isn’t at the phone right now, but he wants to make sure he talks to you, so let me get his calendar. I see he’s available this Thursday at 11 a.m. or 2:30 p.m. and Friday between 9 a.m. and 10:30 a.m. If you get your calendar out right now, let’s schedule a time when it’s good for you.”
          This script makes the person calling feel important, which will give them a good feeling about your company and doing business with you. Even more important, it sets an appointment on the spot and gets that initial commitment from your prospect right then and there.

          5. Always get contact information.

          Whoever answers your phone should take down every caller’s contact information, including their email address. If you don’t have their contact information, you have no way to follow up with them and the lead will go to waste.

          6. Use email marketing.

          When you get your prospects’ email address, you should have some sort of system where you can send out emails at least on a weekly or monthly basis to your email database on a system like MailChimp, iContact, or any other email service provider.
          There are no shortage of things you can send. Maybe you have some sort of sale or special promotion going on that you could share. Or maybe it’s just a great story about one of your customers. You could send them a video, which will help develop a closer bond between you and your potential customers. You could also send a good article you’ve written or a helpful tip. Basically send things that will keep you in front of them regularly and continue to build a relationship with them, which can help generate more business and referrals in the future. If you’re not using email marketing and email follow up, you’re leaving a ton of money on the table.
          credit – entrepreneur.com

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