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    Call for Application (fully Funded): United States International University-Africa (USIU-Africa) Mastercard Foundation Scholars Program 2024 for Young Africans

    Call for Application (fully Funded): United States International University-Africa (USIU-Africa) Mastercard Foundation Scholars Program 2024 for Young Africans

    Call for Application (Fully Funded): The Catholic Relief Services International Development Fellows Program 2024

    Call for Application: FSDH Female Founders Growth Programme 2023 for female-led tech start-ups.

    Call for Application: FSDH Female Founders Growth Programme 2023 for female-led tech start-ups.

    Call for Applications: The British Council Film Lab Africa Accelerator Program 2023

    Call for Applications: The British Council Film Lab Africa Accelerator Program 2023

    Call for Application: Johannesburg Stock Exchange (JSE) Empowerment Fund Bursary Programme 2024

    Call for Application: Johannesburg Stock Exchange (JSE) Empowerment Fund Bursary Programme 2024

    Call for Application: National Treasury Internship Programme 2024 for Young South African graduates.

    Call for Application: National Treasury Internship Programme 2024 for Young South African graduates.

    Call for Application: WomHub Africa Innovation Fellowship Programme 2023 for women-owned Engineering businesses

    Call for Application: WomHub Africa Innovation Fellowship Programme 2023 for women-owned Engineering businesses

    University of Cambridge Mastercard Foundation Scholars Programme 2024/2025 for Young Africans (Fully Funded)

    University of Cambridge Mastercard Foundation Scholars Programme 2024/2025 for Young Africans (Fully Funded)

    Beit Trust Postgraduate Scholarships 2024/2025 for study in South Africa & United Kingdom (Fully Funded)

    Beit Trust Postgraduate Scholarships 2024/2025 for study in South Africa & United Kingdom (Fully Funded)

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    How a Nigerian couple made world history in para-table tennis

    How a Nigerian couple made world history in para-table tennis

    The Young Tennis Sensation’s Triumph at the US Open and Beyond

    The Young Tennis Sensation’s Triumph at the US Open and Beyond

    Former Nigerian U17 Goalkeeper graduates with a First Class degree in Psychology from the University of East London.

    Former Nigerian U17 Goalkeeper graduates with a First Class degree in Psychology from the University of East London.

    Meet the First Visually Impaired person to Earn PhD at the University of Ibadan

    Meet the First Visually Impaired person to Earn PhD at the University of Ibadan

    Josiah Johnson, the 13-Year-Old Without Legs, wins place on school’s basketball team and is now star player

    Josiah Johnson, the 13-Year-Old Without Legs, wins place on school’s basketball team and is now star player

    Child Prodigies – Alana, Aniyah & Adina Williams enter honors college at age 13, 14, & 15

    Child Prodigies – Alana, Aniyah & Adina Williams enter honors college at age 13, 14, & 15

    Miona Short: Pioneering Astrophysics Graduate at University of Wisconsin-Madison Ventures into Beauty Entrepreneurship

    Miona Short: Pioneering Astrophysics Graduate at University of Wisconsin-Madison Ventures into Beauty Entrepreneurship

    Nigerian Trailblazers: Introducing the Makinde Sisters, who are all Pilots, following their dad’s footsteps

    Nigerian Trailblazers: Introducing the Makinde Sisters, who are all Pilots, following their dad’s footsteps

    Meet Anita Bennett: The 14-Year-Old Black Girl Who Earned Three College Degrees Before Finishing High School

    Meet Anita Bennett: The 14-Year-Old Black Girl Who Earned Three College Degrees Before Finishing High School

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      How a Nigerian couple made world history in para-table tennis

      How a Nigerian couple made world history in para-table tennis

      The Young Tennis Sensation’s Triumph at the US Open and Beyond

      The Young Tennis Sensation’s Triumph at the US Open and Beyond

      Former Nigerian U17 Goalkeeper graduates with a First Class degree in Psychology from the University of East London.

      Former Nigerian U17 Goalkeeper graduates with a First Class degree in Psychology from the University of East London.

      Meet the First Visually Impaired person to Earn PhD at the University of Ibadan

      Meet the First Visually Impaired person to Earn PhD at the University of Ibadan

      Josiah Johnson, the 13-Year-Old Without Legs, wins place on school’s basketball team and is now star player

      Josiah Johnson, the 13-Year-Old Without Legs, wins place on school’s basketball team and is now star player

      Child Prodigies – Alana, Aniyah & Adina Williams enter honors college at age 13, 14, & 15

      Child Prodigies – Alana, Aniyah & Adina Williams enter honors college at age 13, 14, & 15

      Miona Short: Pioneering Astrophysics Graduate at University of Wisconsin-Madison Ventures into Beauty Entrepreneurship

      Miona Short: Pioneering Astrophysics Graduate at University of Wisconsin-Madison Ventures into Beauty Entrepreneurship

      Nigerian Trailblazers: Introducing the Makinde Sisters, who are all Pilots, following their dad’s footsteps

      Nigerian Trailblazers: Introducing the Makinde Sisters, who are all Pilots, following their dad’s footsteps

      Meet Anita Bennett: The 14-Year-Old Black Girl Who Earned Three College Degrees Before Finishing High School

      Meet Anita Bennett: The 14-Year-Old Black Girl Who Earned Three College Degrees Before Finishing High School

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      • Home
      • Success Stories
      • Opportunities for Africa
        Call for Application (fully Funded): United States International University-Africa (USIU-Africa) Mastercard Foundation Scholars Program 2024 for Young Africans

        Call for Application (fully Funded): United States International University-Africa (USIU-Africa) Mastercard Foundation Scholars Program 2024 for Young Africans

        Call for Application (Fully Funded): The Catholic Relief Services International Development Fellows Program 2024

        Call for Application: FSDH Female Founders Growth Programme 2023 for female-led tech start-ups.

        Call for Application: FSDH Female Founders Growth Programme 2023 for female-led tech start-ups.

        Call for Applications: The British Council Film Lab Africa Accelerator Program 2023

        Call for Applications: The British Council Film Lab Africa Accelerator Program 2023

        Call for Application: Johannesburg Stock Exchange (JSE) Empowerment Fund Bursary Programme 2024

        Call for Application: Johannesburg Stock Exchange (JSE) Empowerment Fund Bursary Programme 2024

        Call for Application: National Treasury Internship Programme 2024 for Young South African graduates.

        Call for Application: National Treasury Internship Programme 2024 for Young South African graduates.

        Call for Application: WomHub Africa Innovation Fellowship Programme 2023 for women-owned Engineering businesses

        Call for Application: WomHub Africa Innovation Fellowship Programme 2023 for women-owned Engineering businesses

        University of Cambridge Mastercard Foundation Scholars Programme 2024/2025 for Young Africans (Fully Funded)

        University of Cambridge Mastercard Foundation Scholars Programme 2024/2025 for Young Africans (Fully Funded)

        Beit Trust Postgraduate Scholarships 2024/2025 for study in South Africa & United Kingdom (Fully Funded)

        Beit Trust Postgraduate Scholarships 2024/2025 for study in South Africa & United Kingdom (Fully Funded)

      • Regions
        • All
        • Central Africa
        • East Africa
        • Southern Africa
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        How a Nigerian couple made world history in para-table tennis

        How a Nigerian couple made world history in para-table tennis

        The Young Tennis Sensation’s Triumph at the US Open and Beyond

        The Young Tennis Sensation’s Triumph at the US Open and Beyond

        Former Nigerian U17 Goalkeeper graduates with a First Class degree in Psychology from the University of East London.

        Former Nigerian U17 Goalkeeper graduates with a First Class degree in Psychology from the University of East London.

        Meet the First Visually Impaired person to Earn PhD at the University of Ibadan

        Meet the First Visually Impaired person to Earn PhD at the University of Ibadan

        Josiah Johnson, the 13-Year-Old Without Legs, wins place on school’s basketball team and is now star player

        Josiah Johnson, the 13-Year-Old Without Legs, wins place on school’s basketball team and is now star player

        Child Prodigies – Alana, Aniyah & Adina Williams enter honors college at age 13, 14, & 15

        Child Prodigies – Alana, Aniyah & Adina Williams enter honors college at age 13, 14, & 15

        Miona Short: Pioneering Astrophysics Graduate at University of Wisconsin-Madison Ventures into Beauty Entrepreneurship

        Miona Short: Pioneering Astrophysics Graduate at University of Wisconsin-Madison Ventures into Beauty Entrepreneurship

        Nigerian Trailblazers: Introducing the Makinde Sisters, who are all Pilots, following their dad’s footsteps

        Nigerian Trailblazers: Introducing the Makinde Sisters, who are all Pilots, following their dad’s footsteps

        Meet Anita Bennett: The 14-Year-Old Black Girl Who Earned Three College Degrees Before Finishing High School

        Meet Anita Bennett: The 14-Year-Old Black Girl Who Earned Three College Degrees Before Finishing High School

        Trending Tags

        • Yes We Can
          • All
          • Persons with disability
          • Sheroes of Africa
          • Super Teens
          • Wonder Kids
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          How a Nigerian couple made world history in para-table tennis

          How a Nigerian couple made world history in para-table tennis

          The Young Tennis Sensation’s Triumph at the US Open and Beyond

          The Young Tennis Sensation’s Triumph at the US Open and Beyond

          Former Nigerian U17 Goalkeeper graduates with a First Class degree in Psychology from the University of East London.

          Former Nigerian U17 Goalkeeper graduates with a First Class degree in Psychology from the University of East London.

          Meet the First Visually Impaired person to Earn PhD at the University of Ibadan

          Meet the First Visually Impaired person to Earn PhD at the University of Ibadan

          Josiah Johnson, the 13-Year-Old Without Legs, wins place on school’s basketball team and is now star player

          Josiah Johnson, the 13-Year-Old Without Legs, wins place on school’s basketball team and is now star player

          Child Prodigies – Alana, Aniyah & Adina Williams enter honors college at age 13, 14, & 15

          Child Prodigies – Alana, Aniyah & Adina Williams enter honors college at age 13, 14, & 15

          Miona Short: Pioneering Astrophysics Graduate at University of Wisconsin-Madison Ventures into Beauty Entrepreneurship

          Miona Short: Pioneering Astrophysics Graduate at University of Wisconsin-Madison Ventures into Beauty Entrepreneurship

          Nigerian Trailblazers: Introducing the Makinde Sisters, who are all Pilots, following their dad’s footsteps

          Nigerian Trailblazers: Introducing the Makinde Sisters, who are all Pilots, following their dad’s footsteps

          Meet Anita Bennett: The 14-Year-Old Black Girl Who Earned Three College Degrees Before Finishing High School

          Meet Anita Bennett: The 14-Year-Old Black Girl Who Earned Three College Degrees Before Finishing High School

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          6 Tips for Converting Leads Into Clients

          April 9, 2018
          in Blog
          Reading Time: 4 mins read
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          In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Marshall and Zamir offer 6 ideas for turning prospects into customers.
          While using Google AdWords successfully can make the phone ring, it’s up to you to convert those leads into clients. Unlike in ecommerce where the entire transaction takes place on the website, for local businesses, human interaction is required to close the deal.
          These six tips can help you turn those online leads into brick-and-mortar prospects:

          1. Don’t let calls go to voicemail.

          This is a cardinal rule if you’re spending any money on advertising and marketing. You must not let calls go to voicemail! One of the biggest problems we see is when calls come in and nobody answers, so the call goes to voicemail or the caller is put on hold for two or three minutes.
          The fact is, you don’t have an existing relationship with most people who click on your ads. This is cold traffic, and if they call and get your voicemail, most people won’t leave a voicemail. They’ll just hang up and call the advertiser in the next ad.
          The same is true if you put them on hold for three minutes. They’re still sitting in front of their computer or on their mobile phone, and the temptation to just hang up and call the next person is overwhelming. Make sure you’re equipped to handle the calls and you have a system in place to do it well.
          One of our clients, a dentist, uses a call center so she has a live person answering the phone 24/7. The call center is even able to schedule appointments for her. Using a call center will let you run ads all day with the confidence that any call will be answered by a live person, which will lead to higher conversion rates.

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          2. Hire mystery shoppers.

          The acid test for your phone crew is mystery shopping. To put this to work, have someone call your business and play prospect. Make sure the mystery shopper knows how to act like your customer. Record every call. Many entrepreneurs are appalled when they find out what’s actually going on when a customer calls their business.
          The thing is, you founded your business, and poured your blood, sweat, and tears into it. You know it costs $90 just to make that phone ring, and you’ve spent months building advertising systems and making mistakes. You can’t imagine someone screwing all that up and letting a customer go down the drain.
          But your employees aren’t you. It’s not their $90 — it’s yours. It’s not their blood, sweat, and tears — it’s yours. They have no skin in the game, so they’re lackadaisical.
          Quality control is crucial. Hire that mystery shopper and monitor what goes on. Make it known that at all times, calls are being recorded and any call may be monitored. Performance and raises should be judged by how well customers get treated on the phone.

          3. Invest in sales training.

          Even if it’s not be in their official job description, everyone who answers the phone in your office is a salesperson. They should have a basic understanding of sales and how to properly handle incoming calls professionally.
          At the very least, buy the people who answer the phone in your office a book or two on sales. Even better is to invest in a course or even hire a sales trainer to come in and work with them. This investment can pay huge dividends down the road.

          4. Use systems and scripts.

          Whether those answering your phones have sales training or not, it’s a good idea to have systems in place so calls are consistently handled the way you want — no matter who answers the phone.
          In most cases, you don’t want your employees winging it too much on the phone, so giving everyone a script can be helpful. Richard Jacobs, owner of Speakeasy Marketing, a firm that specializes in marketing for attorneys, has his clients’ employees use this effective script:
          “Oh, Mr. Jacobs isn’t at the phone right now, but he wants to make sure he talks to you, so let me get his calendar. I see he’s available this Thursday at 11 a.m. or 2:30 p.m. and Friday between 9 a.m. and 10:30 a.m. If you get your calendar out right now, let’s schedule a time when it’s good for you.”
          This script makes the person calling feel important, which will give them a good feeling about your company and doing business with you. Even more important, it sets an appointment on the spot and gets that initial commitment from your prospect right then and there.

          5. Always get contact information.

          Whoever answers your phone should take down every caller’s contact information, including their email address. If you don’t have their contact information, you have no way to follow up with them and the lead will go to waste.

          6. Use email marketing.

          When you get your prospects’ email address, you should have some sort of system where you can send out emails at least on a weekly or monthly basis to your email database on a system like MailChimp, iContact, or any other email service provider.
          There are no shortage of things you can send. Maybe you have some sort of sale or special promotion going on that you could share. Or maybe it’s just a great story about one of your customers. You could send them a video, which will help develop a closer bond between you and your potential customers. You could also send a good article you’ve written or a helpful tip. Basically send things that will keep you in front of them regularly and continue to build a relationship with them, which can help generate more business and referrals in the future. If you’re not using email marketing and email follow up, you’re leaving a ton of money on the table.
          credit – entrepreneur.com

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